SEO tags for local adverts: what to use and what to avoid
Use tags that describe the product, service, location and buying intent instead of repeating the same word in different ways.
Use at least five useful, unique tags
AdLaunch requires multiple unique tags because they help organize adverts and match them to browsing and search behaviour. Good tags are specific, natural and useful to customers.
- Use product or service names.
- Add the town, suburb or delivery area.
- Add intent words such as repair, installation, quote, custom, delivery or booking where relevant.
Avoid keyword stuffing
Repeating the same phrase with small changes makes the page less helpful. Tags should expand the meaning of the advert, not make it look artificial.
- Do not repeat the same word five times.
- Do not add unrelated popular topics.
- Do not use competitor names unless the advert genuinely compares a service.